BestWord Organic Search Marketing takes great pride in our code of ethics.  It acts not only as a service to our clientele, but also as a medium with which to serve the greater social responsibility of the online copywriting industry as a whole.  The BestWord Brand of Ethics is a guarantee that the information contained within a piece of written content is true to the BestWord Seven Pillars of Ethically Written Content: Morality, Credibility, Accountability, Professionalism, Linguistic Excellence, Social Responsibility, and The BestWord Ethos.  By systematically defining and formally publishing our code of ethics, as well as incorporating the BestWord Brand of Ethics into every piece of written content we publish, BestWord strives to not only become an industry leader in quality and authoritatively written content, but to also facilitate a more socially responsible era in the online copywriting industry.   

The Seven Pillars of the BestWord Code of Ethics

                BestWord Organic Search Marketing is proud to state that we have made ethics the foundation of our business model.  The content produced by our copywriters and bearing the ‘BestWord Brand of Ethics’ will uphold several standards of ethical and industrial professionalism: 

                All content bearing the BestWord Brand of Ethics will be:

Moral:  BestWord content will have absolute respect for persons; venerate their inalienable rights as human beings; as well as never be participant to amoral or illegal activity in its publication.

Credible:  BestWord content will be accurate, honest, truthful, objective, and free of any of the biases that can all too often be the defining characteristics of disreputable online content.

Held Accountable:  BestWord content will be subject to various levels of institutional scrutiny by in-house editors before publication; always be published with the means necessary to voice criticism; and undergo peer review and modification even after publication.

Professional:  Though the writers of BestWord content may not be certified authorities of the field in which they are writing, their content will still be authoritative because they will work closely with and properly reference the true authorities on a given piece of subject matter; BestWord copywriters will never, under false pretences, claim to be authorities themselves when they are not; nor shall they ever write content that they cannot write ethically.

Written to a Standard of Linguistic Excellence:  BestWord content will be written by professional copywriters who have a masterful grasp of the English language; BestWord content will always undergo several levels of professional editing before it is published; this editorial process will assure quality of the highest caliber before publication.

Socially Responsible:  BestWord content will be written with the foremost intention of informing consumers and furthering the international online compilation of collective information; social responsibility is weighed with the utmost precedence in BestWord business practice and is a cornerstone of BestWord Organic Search Marketing model.

True to the BestWord Ethos:  The BestWord Ethos is the professional philosophy conceived by BestWord founder, Jordan Dickie, who advocated the belief that only through ethically written content – content that holds itself true to the highest virtues of writing –  that  a mutually beneficial balance can be achieved between consumers, online copywriters and the clientele they work for; by serving the good of all parties through the ethical practice of publishing informative, authoritative and well written content that has value in the online information marketplace, ecommerce and social responsibility will not only profit from one another, but grow in concert with each other.

       To Return to BestWord: